Current Promise:
“Get in the best shape of your life, Guaranteed results with my counterpunch fitness app”
Updated Brand Promise:
"Get in the best shape of your life following the methods I used to stay fit after retiring from professional boxing. Delivered through my Counterpunch Fitness App."
Suggestions:
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Shane's Experience:
- What People Might Be Thinking: Most people might think, "Shane is fit because he's a boxer," and feel like they can't relate to him.
- They might see him as an "alien" because it seems so far from their reality. This is why sharing Shane's story is crucial—to show that he's been where they are now.
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Shane’s Story Outline:
- Beginning: "When I was a professional boxer, staying fit was my job. But after I retired, I had to juggle my business, spend time with my family, and still try to keep up with my fitness."
- Middle: "It wasn’t easy. I had to find a new routine that worked for my busy life."
- Realisation: "I realised that many other dads out there are in the same position, trying to stay fit with a lot on their plate. So, I decided to share what worked for me."
- Conclusion: "That’s why I created my fitness app, to help others like me get in the best shape of their lives."
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Lead Generation:
- Reels: Client Case Study Breakdowns - how Shane's methods have helped real people achieve their fitness goals, e.g., “How we helped [Client Name] achieve [Goal] in [Timeframe].”
- Freebies: We can offer simple, valuable resources like meal plans, grocery lists, or workout splits. These should drive traffic to the newsletter, where we can nurture leads into sales.
- Newsletter: Anyone who signs up for the newsletter gets connected to a 10-day sequence, followed by the regular weekly newsletters (2-3 per week).
Why a 10-day sequence? 80% of all sales from emails happen in the first 7 days, so we need to make sure we hit them with the right pitch during that time frame.